The girlification of NASCAR

Where did NBC and FOX get the idea that NASCAR fans wanted a concert before every race? Last week it was almost acceptable with the Daytona 500. After all it is the showcase race of the year. This week FOX gives us a live infield song by Jewel. If I want a song by Jewel, I'll tune into VH1, MTV or the WashedUp network. I tune into NASCAR for racing and racing news. NOT to be entertained musically by anyone.